BLUE BETA

Blue Beta is a Swiss Creative Digital & Branding Agency, elevating brands through innovative thinking, impactful design and advanced technology. We beautify brands in a purely digital culture.

The Agency offers a holistic approach based on emotion and authenticity. We integrate these key elements to develop a strong connection with your audience and drive positive, unique and timeless experiences.

Immersed in a strong digital and advertising culture, our team also brings together deep business expertise in information systems, business analysis and finance to meet your business objectives.

Only by sharing unique experiences can we achieve greater brand awareness.

our Brand   STOry

The creative Agency BLUE BETA was born on January 1st, 2016, founded by Muriel Dubach, Creative Strategy Director.

The essence of our brand name is inspired by the career path of our founder, who as spent many years in leading financial institutions, in strategic positions. In finance, Beta is a tool  for measuring the risk of an asset relative to its market, symbol of the main objective that the agency wants to bring to its customers, optimizing the profitability of marketing investments.

Blue is often associated with stability. It reflects trust and durability, symbol of our desire to strengthen the notoriety of our customers' brands over the long term. The layout of the logo follows a simple brand design, reinforcing the brand recognition. This demonstrates the sophistication and unique personality of the brand.